Welcome to The Drop Store.
 The water crisis affects everything and everyone.
 Get a glimpse of what’s in store.

More than half of humanity will struggle to get enough water for their needs, at least one month a year, by 2050.

5 Billion People

The products we use

The food we eat

The clothes we wear

Water affects everything. Don’t let it affect everyone.

This product is not available, because it doesn’t exist – yet. Learn more about the ongoing water crisis and discover what you can do to help. Your involvement could prevent products like these from becoming part of our daily reality.

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Water scarcity doesn't only limit access to safe drinking water, but it also makes it difficult to practice basic hygiene at home, in schools, and in healthcare facilities. Too little water disproportionally impacts women and children, as they are often tasked to collect it. When water is scarce, it also becomes more expensive, just like all products that need it for production.

Too little water especially affects food production, leading to crop failure, reduced output, and increased prices for everyone. Many of the things we eat and enjoy today will completely vanish, reducing the diversity and nutrition of our food. As you can see, water scarcity affects far more than just the water we drink. Check out some of our partner organizations to learn what you can do.

Too little water

Our partners try to find systemic solutions, by better protecting existing and finding new water resources, planning for urban scarcity, and expanding technologies to ensure climate resilience. We all play a role in conserving water. Let’s take action by reducing water usage at home, supporting water conservation policies, and raising awareness about the importance of water. Share this story.

What can we do about it?

Thanks for checking out The Drop Store. As you might know by now, this product at this price doesn’t exist. Yet. Water challenges concern everybody. Some of us already deal with these challenges every day, while others don't see them yet. If we don't act now, they’ll get worse for everyone. Find out more about what’s happening below, and see how you can get involved in building a better future.

Let's get real

Since the year 2000, flood-related disasters have increased by 134%. Floods have large social consequences for communities and individuals. Immediate impacts of floods include loss of human life, property, crops, and livestock. Another dire consequence is health deterioration due to waterborne diseases and malnutrition. It takes months, if not years, for communities to recover from floods.

Just like droughts, floods also negatively affect how we grow our food. By impacting crop yield, causing soil erosion and nutrient depletion, excessive water is bad news for everyone involved. Not only are our crops negatively affected, but the farms, factories, and transportation networks that produce them are too. Floods can spread chemicals, pollutants, and even diseases through our land and pose a real risk for everyone who lives and works in the affected areas. Find out more about what you can do, by checking out our partner organizations.

Too much water

While it's impossible to completely prevent floods, there are several things we can do to mitigate their impact. Our partners strengthen the networks of people, institutions, hardware, investment, and resources that deliver clean water to our taps. They also try to educate as many people on this issue as they can. By sharing this story, you can help tremendously.

We can’t live without fresh water. Of all the water on Earth, only 2.5% is fresh water, most of which is trapped in ice or deep underground. But more and more of it is becoming contaminated with chemicals, waste, and plastic. Polluted water affects everyone who comes into contact with, but it disproportionately affects vulnerable populations such as children, pregnant women, and the elderly.

Pollutants in our water can negatively affect crops by stunting their growth or making them unsafe to eat. Aquatic animals are especially affected, as the imbalance in their ecosystem disrupts their food chain and may cause many species to die out completely. Similarly, human exposure to polluted water can cause many different health problems, including gastrointestinal, respiratory, and skin-related issues. To find out more and see how you can get involved, check out our partner organizations.

Too dirty water

Our partners are working tirelessly to change how clean water is valued, pushing for freshwater habitats to be managed sustainably. They’re also getting financial institutions to invest in sustainable water projects, creating legislation to protect water, and getting businesses to take more responsibility for the water they use and discharge. Also, raising awareness - that’s where you come in.

Your market for
a world in water crisis.

Water – whether too much, too little, or too dirty – connects the great challenges of our time. No less than 90% of all climate disasters manifest themselves through water: via flooding, drought or pollution. Floods are devastating island nations and coastal cities, while droughts are drying up the Western US and Sub-Saharan Africa. Developing nations, and parts of the world where goods are manufactured, are affected by pollution and its effects. All over the world, people are starting to feel the emerging water crisis and if we don't act now, it'll only get worse. While some of you might not notice these issues in your day-to-day life, it might only be a matter of time.

Luckily, there are many things that you can do. Like and follow The Drop Store on social media to spread our message. Download the social media kit to share this story on your own channels. Get involved in local organizations that fight against the emerging water crisis in your area. Regardless if there is too much, too little, or too dirty water - we need you. We radically need to change the way we think about how we use, manage, and value water. And it means rapidly figuring out how to repair and replenish the water cycle even as we prosper. The good news is that we do have what it takes to put water back on a sustainable track. We have the scientific knowledge. We have most of the technologies and capabilities. So check out our partner organzations and find out more.

Who is affected, and what can you do?

IRC is an international think tank actively building strong water, sanitation and hygiene systems – from the bottom up and the top down. We exist to support countries to build strong local and national services, underpinned by resilient systems, that transform lives and build equity, justice and opportunity for all.

WWF is striving to transform the way that the world's rivers, lakes and wetlands are valued and managed - not just as water sources but for all the diverse benefits they provide to people and nature. In more than 50 countries, we collaborate with partners to protect and restore wetlands, save iconic species like sturgeon and river dolphins, keep rivers free flowing and build resilience to climate change.

Water Footprint Implementation is a young organization specialized in Water Footprint Assessments and implementation of methods for Water Footprint reduction. WFI aims to have an impact on water resource consumption by helping the private sector, governments, and consumers to put the academic, data-based Water Footprint concept into practice.

WaterFootPrint Implementation

Water problems worldwide affect women and girls in marginalized communities in Africa and Asia particularly hard. These same women are also key to the solution. Simavi strives to get the funding for local solutions in the hands of these women.

Simavi

Learn about the commitments and actions made for your country in the Water Action Agenda that was initiated for the UN 2023 Water Conference

Water Action Agenda

Be the change: what can you do for water?

UN Water

Get involved: the Global Youth Movement for Water created this website for youth to address the water challenges.

Global Youth Movement for Water

Be a game changer, join the movement of talent for water and energy.

Wavemakers United

Become an advocate, join Generation Unlimited to learn more about skills and how to get connected.

Generation Unlimited

Resilient Cities Network

Join the global community of water campaigners and invite everyone to join our free, virtual activations as we work together to change the world.

Run for Water

Loved it, although I do miss the feeling of being full. Margherita is my favorite, but funghi and pepperoni taste great too.

I have never had pizza before, but according to friends who have, this Pizza Pill is pretty close to the real thing.

Best pizza pill (and therefore maybe even best food) in the world!

Pills of your favorite guilty pleasure. Since last year’s grain and tomato harvest were lost again, this is the closest you’ll get to the real thing.

Water used per Pizza Margarita (725Gr)

pizza-pill

Mamma Mia!

Pizza pills are not food, but a way of life.

Pop-N-Pizza

Pizza seems pretty dry, right? So what does it have to do with water? Well, we still have to grow the wheat for the dough. We also need to feed the pigs for the pepperoni, the cattle for the mozzarella cheese, and we need water to grow the olives, peppers, and tomatoes. So, for your pizza to arrive hot and fresh, not only do droughts play a role, but so do floods and extreme weather patterns! Who would've thought that all of that goes into making a nice slice?

Why does this pill exist

Had a bug feast today! Crispy lake flies, earthy mealworms, and tangy grasshoppers. Not bad at all! Surprisingly tasty and packed with protein.

My crickets casserole is turning into a family favourite.

I love the fact that Crispy Crawlers always seem available, no matter how long the drought lasts.

They're healthy. They're tasty. And most importantly: they’re the world's favorite snack. Fancy a dinner party? Feed these crunchy critters to your friends and family.

Water used per KG of mealworms

bug-snack

Bug Out

BugSnack

Producing meat is extremely water-demanding. One kilogram of beef requires 15,000 liters of water, while chicken requires 5000 liters. It's not because they drink it all, but because it's how much water we need to grow their fodder. In many places around the world that amount of water is not really available, leading to groundwater depletion, which dries out the land. Unfortunately, even farmed bugs and mealworms cost over 4000 liters per kilogram to produce! That's why it might be better to just go vegan. Value water!

Why are these insects so expensive?

I always keep a bottle of Hyped & Hydrated in the fridge in case the clean water runs out again.

Hyped & Hydrated is what keeps me cool in this hot weather. It would be even better with ice. Too bad I can't afford it.

No access to clean drinking water? No problem! Hyped & Hydrated is our fizzling new soda - the new nectar of the gods.

Water used per 0.5L of Cola

soda

Fizztastic

It's like a super expensive party in your mouth.

Hyped & Hydrated

Believe it or not, sodas and soft drinks are also vulnerable to the water crisis. Not only is clean water needed for their production, like for rinsing their bottles, it is also needed to grow the ingredients for it. Think of all the sugar, berries, fruits, and other ingredients that go into it. Did you know that we need 1780 liters of clean water for every kilogram of refined sugar from sugar cane? On average, we need 72 liters of water to produce 1 liter of soft drink or soda. So think about it, next time you quench your thirst!

Why is this soda so expensive?

Who would have thought I'd get so many compliments on my shoes while I was desperately trying to reach dry land? 

The sexiest scuba fins I have ever laid my eyes on! 

Where I live, we have flash floods all the time, which is quite a hassle. But since I bought these bad boys, reaching the roof of a house is a piece of cake. 

Where fashion meets flash floods. Our Diva Divers will have you both slaying on the runway and propel your body through murky floodwaters. Now that most of our living environments are underwater, having such a practical yet fashionable accessory is indispensable.

flipped-shoes

Go Deep

Trying not to drown has never looked so fresh.

Diva Divers

increase in flood-related disasters since 2000

More than 10% of the world’s population lives less than 10 meters above sea level, in low-lying coastal areas vulnerable to floods, hurricanes, and storms. More than 410 million people are predicted to be at risk from rising sea levels. But many more cities are at risk of undergoing something called “subsidence”, which is the actual sinking of the ground because too much water has been pumped from it – and that by up to 15 cm per year. So keep your feet dry, and prioritize water efforts to avoid sinking.

Why do these shoes exist?

I grilled it and it was delicious! Juicy and flavorful, it's the perfect side dish to my Fish Cubegram.

Cornlet is so versatile. You can grill it, cook it, pop it, or even wear it. Try boiling it, if you can afford the water.

Throwing a dinner party and looking for something special to impress your friends? Look no further! Cornlet is tasty, nutritious, and, best of all, super exclusive.

Water used per KG of Corn

corn

Pop Pop

Impress your loved one with a couple of popped kernels on movie night

Cornlet

Corn yields might be improving due to efficient farming, but researchers have found that it is very sensitive to water availability in the soil, which is drying out on a global scale as groundwater becomes scarce or difficult to reach. Record temperatures and prolonged droughts in 2022 led to reduced crop yields in many regions. ‘Heatflation’ is the term used to describe how higher temperatures lead to smaller harvests and higher prices. But it is not only extreme heat that hurts crop yields – increased and more severe flooding, more frequent landslides, and unexpected frost are also damaging. As you can see, we'll need to achieve a lot to keep corn around in our lives.

Why is this corn so expensive?

This truly tastes like the world before the water crisis.

It's expensive, but it's worth it. Besides, what else am I going to drink? Regular water, like some sort of animal?

Pristium Water is worth every penny! Its crisp, clean taste and smooth texture are super refreshing. And it doesn’t make me sick as regular water does. Also nice.

It’s just like ordinary water, but drinkable. Stay hydrated, stay classy, and stay away from the dirty water the rest is drinking - a status symbol of the times.

Bottled water from glacier infused with minerals.

per 0.5L of bottled water

pure-water

So Clean

Thirsty for the taste of old-school hydration?

Pristium Water

We can’t live without fresh water. Of all the water on Earth, only 2.5% is fresh water, most of which is trapped in ice or deep underground. But more and more of it is becoming contaminated with chemicals, industrial waste, but also plastics, medicines, and even hormones. All of these threaten our fresh water supply, requiring more and more sophisticated technology to make it safe for drinking. Some 2.2 billion people around the world already do not have safely managed drinking water services. The costs for water treatment are increasing everywhere, including in developed countries. Don't let water become a luxurious commodity and help us protect our water sources!

Why is this water so expensive?

Sure, I had to suck it through my teeth in order to filter out the debris, but hey, what’s a little pathogen or macroscopic pollutant, am I right? 

I don't really love the taste and it's greatly affecting my health, but at least I can afford it.

For refills, I just walk to the kitchen. How convenient! 

Regular water, just as dirty as from the tap in your house, but in a single serving! Quench your thirst without the hefty price tag.

Bottled surface water from deltas, possibly contaminated with debris, harmful chemicals (PFAS), pharmaceuticals, fertilizers, excerements.

Water used per 0.5L of dirty water

dirty-water

Fill It Up

Re:Water

Humans need about two liters of fresh water per day, and if we don't get it, we can survive for only around three days. Traces of chemicals, waste, plastic, medicines, cocaine, and pesticides can all be found in the water we drink. Polluted water affects everyone, everywhere. It disproportionately impacts vulnerable populations such as children, pregnant women, the elderly, and low-income individuals. Women in many countries have to walk for hours to fetch water for their families, which is time they cannot spend on care or education. Too often projects, although well intended, provide just temporary relief. Unite for water and help us find sustainable solutions.

Every single grain is fluffy and aromatic. Five Rice adds a festive touch to any meal.

I saved up so my family and I could each throw a grain at my sister's wedding.

Great product, the entire batch had the same taste and texture. 5/5

Satisfy your carb-craving with our exclusive Rice-a-Lonely—five grains, just for you.

Water used per 1KG of rice

rice

So Grainy

Rice-a-Lonely

Rice is a food staple for more than 3.5 billion people around the world, particularly in Asia, Latin America, and parts of Africa. Much of it is farmed in low-lying flat lands, like the Mekong Delta in Vietnam. Rice farming is very water intensive, using 40% of all irrigation water in the world. Rice is both a victim of and a contributor to climate change as rising temperatures, frequent droughts, floods, and typhoons are devastating rice farms. Rice contributes to methane emissions, but far less than animal farming. Know your rice, value water!

Why is this rice so expensive?

At first, I was a little worried about this product's high levels of PFAS, but then someone told me it stands for “Perfectly Fine Amazing Supper.”

Here I was, thinking most of what was living in the world’s lakes and rivers had been wiped out by microplastics, motor oil, and droughts. What a treat!

What are the odds that the one fish that's been able to survive these high levels of pollution tastes so great?

Feast on one of the last freshwater fish species – while you still can. Now available as a cubegram: the coolest cubic unit on the market. 

Weighted average of all fish and crustaceans in aquaculture

Water used per 1KG of farmed fish

salmon

Reel It In

Fish Cubegram

Worldwide fish stocks are shrinking. Dams are being built in rivers, either for electricity or irrigation, while industrial waste threatens the water quality. The seas and oceans are being overfished, which means smaller catches and therefore less income for fisherfolk. While dams can provide flood protection, supply energy, and water security, they also pose a significant threat to freshwater species. Dams block fish from moving between feeding and spawning grounds, limiting their abilities to reproduce. In short: less fish, less food. Let's take care of our water, our rivers, our lakes, and our oceans. Not just for the water itself, but also for everything living in it.

Why is this fish so expensive?

Saved up 13 months for this just to find out I'm lactose intolerant. Bummer!

Boy o boy, the last time I had cheese was before the drought, about 5 years ago. 

I love the fact they're so easy to stack.

A megadrought does not mean we can't have cheese. Get your cheese board out and feast - one cube at a time.

Water used per 1KG of cheese

cheese-cube

Say Cube!

A hexagonal piece of cheese is a lot better than a slice.

Cheese Cubegram

Cheese, made from cow, sheep, or goat milk! It takes up to 6000 liters of water to produce just one kilogram of the stuff. In this case, most of it is used for animal feed and fodder, so you see, dairy products are really water intensive, no matter how you produce them. Cattle are vulnerable too, with livestock dying worldwide as a result of droughts. We're really not trying to be cheesy here, but next time you want to indulge in some gooey goodness, just know that cheese is water intensive.

Why is this cheese so expensive?

I love my Flouch! Although it could do with a sail or a steering wheel or whatever, as I ended up 16 miles from my house during the last flood.

The Flouch can endure collision with just about anything thanks to the strong and puncture-resistant material.

It doesn't really match the rest of my interior, but it does keep me alive, so that's a plus!

Comfortable? Check! Stylish? Check! Floatable? Check, check, and double-check! You can put the Flouch in your living room, garden, or patio – so you'll always stay afloat during floods.

Thanks to the ergonomic design, you’ll be nice and comfy, even on high waves. So sit back and relax while you watch the rest of the street threading water.
*Inflatable pillows sold separately.

floating-couch

Float on

When you’re tired of swimming, just float.

Flouch

While this inflatable couch might look nice and comfy, the reality of the situation is really not so nice. Flood risk already affects more than 1.81 billion people, most of them in South and East Asia.  Climate change and rapid urbanization in flood zones are likely to further drive up flood risks. While these couches only exist in our fictional future, the very real risk and effects are already a harsh and tragic reality in many parts of the world, and it’ll only get worse. Check out our partner organizations to see how you can get involved.

Why does this couch exist?

I can't believe I ate the whole bar in just one night! But sometimes you just have to treat yourself.

Loved the first square, but forgot it in my car so it melted :(

I split mine into 20 equal parts and gave it out on Halloween! The kids were ecstatic.

Don't be shocked by the price - because these four squares of sugary bliss are definitely worth it.

chocolate

Oh yeah

Shockolate

This might come as a surprise, but cocoa butter, the key ingredient for chocolate, has the highest water footprint, a staggering 34,000 liters per kilogram! Mixed with other ingredients, a 100 g bar of chocolate still takes 1700 liters to produce. Cacao trees love water, as do tropical forests.  Cacao production has spurred massive deforestation in West Africa, leading to soil erosion and further degradation of the water system. A tasty treat, for sure, but also a very thirsty one.

Why is this chocolate so expensive?

This made an amazing birthday meal. I made a spoon of mash, and three fries!

How do I pronounce this product? I've never heard of it before.

I didn't eat it, I just carry it around everywhere to show off. It's so rare!

This single-serving potato is a carb-a-licious staple sure to enhance any meal. Boil it mash it, stick it in a stew. Just choose carefully, since you only get one.

Joep F. Schyns, Martijn J. Booij, Arjen Y. Hoekstra (2017)

Water used per 1KG of potatoes

potato

On the go!

Now in practical vacuum pack - you can see the carbs!

Go-tato

Love your French fries with a little salt? Potatoes are quite sustainable for the environment, people, and the communities around them. Potatoes have a low carbon footprint and require less land and water than many other fruits, vegetables, and cereals. Potatoes are affordable and prevalent in many diets around the world. However, potatoes are highly susceptible to salt! Rising sea levels and poor irrigation can lead to excessive salinity and loss of crops. So let’s keep on adding salt after they’ve been fried, instead of while they’re growing. Okay?

Why is this potato so expensive?

Sometimes I indulge and I use two strips - I'm so bad!

No more skid marks for this guy! TP Strips gave me confidence

It's so soft - and the fact that it's single ply is amazing. I used to live with no ply at all.  

Strip after strip, this single-ply essential will get you (somewhat) clean. Since there's no water for bidets anymore, just wrap these handy, pre-perforated strips around your finger and get scrubbing.

Your behind will be sparkly clean, giving you confidence throughout the day. *Two pack limit per customer - enough to last you and your family a whole month.

Water used per 1KG of paper

toilet-paper

Wipe that

That sparkly fresh feeling, strip for strip.

TP Strips

Now, this is interesting! Did you know it takes 31.1 million trees to manufacture enough toilet paper for only the US, each Year? That adds up to 141 rolls per person. This has a significant environmental impact, causing deforestation, habitat loss, and water pollution. China’s annual toilet paper mileage stretches 2.7 billion miles. That is from Earth beyond the planet Neptune! Yet 70% of the world’s population doesn’t use paper at all, as they use water instead – if they have it. With over 1.7 billion people not having access to basic sanitation services, the question arises: to wipe or not to wipe?

Why is this toilet paper so expensive?

Didn't read the cooking instructions and just chewed them raw - would not recommend. Delivery also quite long.

I was able to make one whole cup of espresso with this - I've never felt so energized, so I ordered a bunch more!!!

I've never even tasted something bitter before. Why do people like this? Don't waste your money on these "beans". 

When it's really time to get going, you better bust out these beans to boil - because we're making what? Coffee, of course! Indulge in your bitterness and sip it hot.

Water used per 1KG of coffee

coffee

Beans to boil

Boil these beans and boost your bitterness.

Coffee Time

I just can't go without coffee! Well, just one cup takes over 140 liters of water to grow, process, and transport! Industrial-scale coffee uses harsh pesticides and chemicals to grow coffee beans.  Waste from coffee processing plants is a major source of river pollution. All while rising temperatures, unpredictable rainfall, swings from drought to flooding, and new pests challenge coffee bean production worldwide! Value your caffeine shot? Then we have to take care of the water required to grow it.

Your market for
a world in water crisis.
Act Now

Pop-N-Pizza
— 15gr

BugSnack
— 125gr

Hyped & Hydrated
— 30ml

Diva Divers
—

Cornlet
— 35gr

Pristium Water
— 15ml

Re:Water
— 590ml

Rice-a-Lonely
— 5gr

Fish Cubegram
— 25gr

Cheese Cubegram
— 19gr

Flouch
—

Shockolate
— 100gr

Go-tato
— 172gr

TP Strips
— 28pc

Coffee Time
— 18gr

A-VO CA-DO
— 169gr

Better Bread
— 8gr

Real Cow Hamburgers
— 35gr

Skirt: Neutral
— 1

Our Phone
— 1

Your market fora world in water crisis.Act Now

Pop-N-Pizza— 15gr

BugSnack— 125gr

Hyped & Hydrated— 30ml

Diva Divers—

Cornlet— 35gr

Pristium Water— 15ml

Re:Water— 590ml

Rice-a-Lonely— 5gr

Fish Cubegram— 25gr

Cheese Cubegram— 19gr

Flouch—

Shockolate— 100gr

Go-tato— 172gr

TP Strips— 28pc

Coffee Time— 18gr

A-VO CA-DO— 169gr

Better Bread— 8gr

Real Cow Hamburgers— 35gr

Skirt: Neutral— 1

Our Phone— 1